The CEA (French Atomic Energy Commission)

To respond to the CEA’s problem of the attractiveness of scientific professions, we have set up an original marketing campaign with :

• The creation of a TV documentary with the Canal+ group, video versions for web content (France5 and Universcience).
• The publication of interactive DVDs for SCEREN, CNDP and national education
• Event seminars around the film in the presence of renowned scientists.

In addition to the traditional broadcasts, the campaign had many relays among media partners and the scientific community, but also an international reach with documentaries via festivals around the world and multiple broadcasts in various countries